Project title: Magnesium Bath Flakes with Aromatic Oils to Support Women’s Cycle and Well-being
Project No: 2021-2027.1.03.26-2098
Measure: 2021–2027.1.3 (EK No. 1.3) Enhancing the Sustainable Growth and Competitiveness of Small and Medium-sized Enterprises
Amount of funding: €20,000
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The Estonian market currently lacks a comprehensive range of magnesium bath flakes based on the different phases of the menstrual cycle. The aim of the project is to establish production and sales capabilities for LadyWell OÜ.
During the project, production equipment and raw materials will be acquired, compliant packaging and labelling will be prepared, brand marketing materials will be developed, an online store will be launched, and a product launch campaign will be carried out.
The result will be 11 products launched on the market, one new job created, and operational sales activities.